Reputed Experiential Marketing Agency – The Reasons Behind Its Growth

One of the major reasons that experiential marketing is quite popular is that the result is quite effective. As per the survey and reports, the largest annual survey of the experiential marketing industry will show that around 79% of brands expected to increase spending on experiential marketing from reputed Experiential Marketing Agency. On an average rate, these firms will plan to bump spending by around 6% more.

Now you must be wondering why to invest such a huge investment in experiential marketing. Around 80% of you saw a return on investment of 3:1 or even more for every event. 16% of you realized an ROI of around 20:1, if not more.

80% of the brands who are associated with this form of marketing get the chance to create better brand awareness or see the awareness increase. 62% of the said consumers gained that greater product knowledge as the result of the event, and 57% of them developed a deeper form of consumer involvement.

From the points mentioned above, it is clear to state that brands can see exponential growth by using the power of experiential marketing. So, more and more consumers are investing excess money to get these services in hand.

Generating extra sales the leads:

Some of the surveys have stated that experiential marketing can always lead directly to sales and leads. Around 79% of the companies have been surveyed, and they stated that marketing help from Experiential Marketing Companies worked to increase their sales rate.

  • 74% of the consumers surveyed stated that they were highly requested to purchase the products or services of the firm after going through an experiential event.
  • Such marketing events are perfect for generating leads too. 50% of the firms stated that their goal for such marketing events is to gather leads.
  • On the other hand, around 41% of them stated that they used these events for increasing their prospective databases and updating them to the latest reports.

Allows the customers to experience services within their senses:

One of the major reasons to have experiential marketing is to help consumers to taste, touch, hear, smell and feel the product. Shoppers are subject to buying food and beverages in case they get to sample them before even making one purchase. For example, consumers who are able to smell air fresheners and candles can figure out quickly which one they want to buy. 

Such noteworthy points clearly portray the value that experiential marketing has in store for you.

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