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Showing posts from February, 2023

Check the advantages of hiring a product marketing company in India

A product marketing company inIndia provides a number of services that differ according to its classification. Above-the-line marketing firms target a broader audience to help you differentiate what they offer, using television, radio, newspapers, and publications as their primary forms of communication.   Below-the-Line Marketing firms, on the other hand, provide services to a specific audience through digital media, virtual and on-site activations, sampling, content marketing, and point of sales materials (POSMs) found in supermarkets, shopping centers, and other public locations. Both are beneficial in terms of developing brand awareness and marketing.   Here are the benefits of employing a product marketing company in India to help you make your decision:   Increase Brand Awareness Marketing's primary purpose is usually to enhance brand awareness. It all boils down to creating a compelling marketing message for your company that will leave a lasting impact o...

What is Cultural Transformation in India and its importance for companies

Cultural transformation in India is a continuous process in which you raise awareness of your organization's fundamental values, identify circumstances when you are not aligned with those values, and establish effective plans to convey and support the adoption of any necessary change.   Some individuals believe that cultural reform necessitates significant organisational change; however, this is different. Instead, you can make little changes to your company's objective and ability to achieve long-term success. A thriving cultural change method recognises the existing culture and provides measures to allow that culture to thrive in particular conditions.   When Do You Need Cultural Transformation? Changing business strategies, leadership teams, and organizational structures constantly alter your culture. People are brought together in new ways due to the process of altering these aspects. As a result, new conventions and beliefs emerge ingrained in your company's cul...